Why You Need To Offer Non-Alcoholic Drinks
Zero proof drinking isn’t a retreat from drinking culture — it’s an expansion of it. When flavour, ritual, and intention are treated with the same craft as alcoholic drinks, everyone at the table wins.
THE MARKET IS GROWING FAST
- Forecast to reach USD30 billion by 2026 - outpacing many traditional alcohol sectors.
- Over half of NZ adults now say they drink zero or low alcohol beverages at least sometimes.
CUSTOMER EXPECTATIONS ARE CHANGING
- 'Sober curious' is becoming mainstream rather than a niche.
- Health, wellness & moderation are more important than ever.
INCLUSIVITY MATTERS
- Adding a non-alcoholic program isn’t just a nice-to-have. It’s becoming a must-have. It shows you care about your guests, it boosts your bottom line, and it positions your venue as modern, inclusive, and on-trend.
PROFIT OPPORTUNITY FOR YOUR BUSINESS
- Premium pricing: crafted zero-proof cocktails, wines & quality beers can carry margins comparable to standard alcoholic offerings.
- Upsell potential: many customers are willing to pay more for well-made, creative non-alcoholic options than for basic soft-drinks.